Frequently Asked Questions

What is the difference between The Kids Life Studio® and the Kids Life Coach Academy?

The Kids Life Studio® Global Group is an international organisation founded in 2005 that offers coaching and self development programmes to children below the age of 13. It has a global network of certified Kids Life Coaches who have completed their training through our online training programme. Visit www.kidslifestudio.com to learn more. This online training is hosted by The Kids Life Coach Academy who is the leader in online Kids Life Coach Training that is affordable and accessible. Both organisations were founded by Zelna Lauwrens, who has over two decades experience working with children.

What does the Kid Life Coach Academy offer?

The Kids Life Coach Academy offers a variety of courses that are focused on uplifting and supporting children. These include training programmes for parents, teachers and professionals who work with children and want to enhance their skills set. Our signature offering on The Kids Life Coach Academy is our Kids Life Studio® Coach Certification and our Kids Life Studio® Business Training that is endorsed by The Kids Life Studio®.

What does it mean to be an affiliate of The Kids Life Studio®?

The Kids Life Studio® is a global organisation that has a network of passionate and professional World-Class Kids Life Coaches who are committed to children’s well-being. There are two options for joining The Kids Life Studio® team:

  1. Become a Kids Life Studio® Certified Coach and start your own private coaching practice.
  2. Open a Kids Life Studio® Venue where you will have a business that offers self development and coaching programmes for children.

You will need to complete your training and submit a Portfolio of Evidence before you will become an Affiliate which means that you are part of The Kids Life Studio® global network. Once trained, you have permission to use all of the programmes, methodologies and products. There is also flexibility and adaptability as to how you would like to implement the programmes. Most importantly, being an affiliate of the Kids Life Studio® means that you will be part of a global network of Kids Life Coaches who support, learn and collaborate with each other. You will also have access to ongoing personal and business development training. The affiliation is renewable on an annual basis.

Who developed the Kids Life Studio® programmes, methodologies and systems?

Zelna Lauwrens is the founder of The Kids Life Studio® and Kids Life Coach Academy. She has an extensive background working with children as a school teacher and she also has an Honours Degree in the Psychology of Education. Her experience spans over two decades and she has run her own Kids Life Coaching practice in South Africa and the United Kingdom for 12 years.

What qualifications do I need to become a certified Kids Life Studio® Coach?

As part of the screening process, you will need to complete a Statement of Interest online. Once our team has reviewed it, you will be contacted to set up a Strategy Session Call with founder of The Kids Life Studio®, Zelna Lauwrens who will interview you to see if you are a good fit for our organisation. Although no formal qualification is necessary, a teaching, psychology or social work degree is beneficial. Our certified coaches amongst others, consist of teachers, doctors, social workers, nurses and psychologists so this certification integrates will into a wide variety of backgrounds. We look for passion and purpose as the key ingredients in becoming a World-Class Kids Life Coach.

Is the Kids Life Studio® Coach Certification a professional qualification?

The Kids Life Studio® Coach Certification is a qualification endorsed by The Kids Life Studio®. The standards have been set and are monitored by the founder Zelna Lauwrens and her advisory team. You will need to complete a Portfolio of Evidence to receive your final qualification. This Portfolio consists of 12 assignments including a practical case study. Upon certification, you will become an affiliate of The Kids Life Studio®. All of our certified coaches are required to submit an annual Portfolio of Evidence as proof of their competence so that we can ensure that standards are being maintained. The International Kids Life Coach Association is an independent body that endorses the Kids Life Studio® Certifications.

How much time, will it take me to become a certified Kids Life Studio® Coach?

There is no real pressure as far as time is concerned – you study at your own pace so the time frame is dependent on your effort. The average completion for the Kids Life Studio® Coach Training is 200 hours and an extra 50 hours if you are doing the business training for opening a Kids Life Studio® Venue. There are also a large amount of recommended books, research and videos to engage with, which will enhance your knowledge base. Hopefully you will not skip past these, but work slowly and carefully through all of the materials provided.The Kids Life Studio® Coach Certification is made up of 6 modules and each has 2 assignments as well as a set of consolidation questions to complete. There is a practical part to the certification which takes 4 weeks. The average time frame is 3 months to complete the Kids Life Coach Certification and a maximum of 1 year.

Are there any assignments that need to be submitted for The Kids Life Studio® Coach Certification?

This is a self-study and research based training and you are required to submit a Portfolio of Evidence that consists of 12 Assignments which are practical in nature. Theory provides and practice decides so each assignment will include something useful to set you up as a successful Kids Life Coach. By the end of your modules, you will have everything you need to open your own Kids Life Studio® Coaching Practice. You will have questions after each module to consolidate the materials learnt and to ensure that you are on the right track and understand the work at hand. You will need to submit a Practical Portfolio of Evidence at the end of your training to receive your final certification.
Please note: An additional assessment fee of $199 will be invoiced on submission of this Portfolio of Evidence. This includes assessment according to criteria and standards allocated, feedback & electronic Certificate.

What support will I get during my Kids Life Studio® Coach certification training?

Once enrolled in our online training, you will be allocated a Master Coach who will mentor you through your training. You will have an initial 1 hour strategy session with your Master Coach to plan your launch and then you will schedule 6 x 30 minute mentorship sessions. During your practical application, you will be supported with a further 4 x 30 minute sessions. After you have certified as a Kid Life Studio® Coach, you will have a final 1 hour strategy session to work through any areas to ensure a smooth launch.

What is the format of the Kids Life Studio® Coach Training?

An internet connection is required for completion of the online self-paced training as this can only be provided by us with your technological infrastructure in place. The Training begins with an orientation module that takes you through the methodologies behind The Kids Life Studio® Coaching Programme. Then, you commence on a self-development journey to ensure you have a positive mindset based on your own mental well being. Thereafter, you will have Theory and Practical modules each consisting of a separate lecture with reading materials and videos. Each has an opportunity for consolidation with text-based questions. After the theory is complete, you move onto practical application of the skills and methodologies.

What modules does the Kids Life Studio® Coach Certification consist of?

Module 1: THE CORNERSTONES OF BECOMING A KIDS LIFE COACH
Orientation & Defining expectations
Developing the Mindset of a Kids Life Coach

Module 2: GETTING READY FOR YOUR KIDS LIFE COACHING JOURNEY
Putting the Child Back into Childhood (Life Coaching)
Brain Training for Gaining (CBT & NLP)
Real Intelligence in a Real World (EQ)
Positive Solutions for Everyday Problems (Positive Psychology)
Social Beings in a Social World (Social Psychology)
Playing the Game of Life (Kids Life Coaching)

Module 3: LAYING THE FOUNDATION FOR BECOMING A KIDS LIFE COACH
The Zelna Zeal Kids Coaching Model
A System for Kids Life Coaching Success

Module 4: ENABLING CHILDREN’S LABELLING
Meeting a child’s needs
The 10-steps for Enabling a Child

Module 5: THE TOOLS FOR COACHING A CHILD
Using the Zeal for Life® Kids Coaching Programme
Putting the Kids Life Coaching Theory into Action

Module 6: KIDS LIFE COACHING IN ACTION
Starting your Kids Life Coaching Journey
Monitoring your Kids Life Coaching Success

What does the Kids Life Studio® Business Training give me?

The Kids Life Studio® Coach Certification offers you the Theory & a Coaching programme, which can be used and integrated into your own existing practice. The Kids Life Studio Business Training incorporates this and allows you to open a Kids Life Studio® Venue that offers self development programmes, facilitated through extra-mural programmes.Visit www.kidslifestudio.com to find out more. The Kids Life Studio® Business Training offers 6 online training modules and all the marketing, business set-up and related materials to start your studio. If you purchase a Kids Life Studio® Venue Licence, you will be given permission to use the brand in its entirety in whatever setting you choose. You can also use your own existing brand/organization in conjunction with the Kids Life Studio® Venue Licence. Eg. You can run a Fitness Programme or Art school in your studio.

What modules does the Kids Life Studio® Business Training consist of?

To open a Kids Life Studio® Venue, you will need to complete the Kids Life Studio® Coach Certification whereafter you can complete the Business Training which consists of a further 6 modules:
Module 1 – 6 : KIDS LIFE STUDIO® COACH CERTIFICATION

Module 7: SHARING THE ZEAL

Module 8: PRIOR TO LAUNCH

  • Preparation for Business Setup
  • Preparation for Obtaining Bookings

Module 9: PROCEDURES FOR RUNNING A STUDIO

  • Fielding Queries & confirming bookings
  • Managing New Clients

Module 10: GETTING THE WORD OUT

Module 11: BUILDING THE BUSINESS

  • Business Growth
  • Business Management

Module 12: USING THE PROGRAMMES

  • Orientation of Extra-Mural Programmes
  • Practical Side of Group Coaching
Where can I open a Kids Life Studio® Venue?

You can outsource a venue for a “pop-up” studio eg. A community hall or school classroom, should you wish to run your extra-mural programmes on a part-time basis. If you will be opening a full-time Kids Life Studio® venue, as your primary business, it is suggested that you build up a reputation, data-base and clientele before investing in high overheads. The model is easily adaptable to this.

Can I give my Kids Life Studio® a name?

For the Kids Life Studio® Venue, the name of the Kids Life Studio® may not include any reference to country, city, town, village, suburb. The name may only include reference to a chosen name eg. The Enrichment Kids Life Studio or Zelna’s Kids Life Studio. You may not use The Kids Life Studio® name in your business registration. You need to register your business in your own choice of name with T/A (trading as) eg. Zelna’s Kids Life Studio.

Is there any face-to-face training available?

There are a variety of professional development trainings hosted by The Kids Life Studio® Founder, Zelna Lauwrens and her team of trainers on an ongoing basis. This includes a 2-Day Kids Life Coach Theory Training which can be attended by anybody wanting to enhance their skills set but not necessarily become a full time Kids Life Coach. Once you have your Kids Life ® Coach Certification,there is a 2-Day Advanced Coach Training available. If you are opening a Kids Life Studio Venue this 2-Day Advanced Coach Training is mandatory. Once you become a certified Kids Life Studio® Coach, there is also the opportunity to participate in ongoing support training to collaborate with other Kids Life Coaches, which will ensure continued professional development, networking opportunities & a peer-learning environment. All trainings can be attended via Live Streaming.

Can I use the Kids Life Studio® Coaching Programme in my own existing environment?

The fundamentals of the Kids Life Studio® Coaching programme provide a solid foundation, which can be easily adapted to any particular needs in your community. The coaching programme is fully adaptable and you are free to add your own “flavour” to it, based on your own personality or needs identified in your community. Eg. Schools, Learning Centres, Extra-mural Programmes, Private Health Care Practices, Therapy Centres, Juvenile Correction Facilities, Psychiatric Units, Rehabilitation Centres, Private Homes, Hospitals, Support Groups, Churches, Community Centres, Welfare organizations, Orphanages and Non-Profit Organizations.

Can I use my own brand?

If you want to start your own business coaching children, you can develop and use your own brand in conjunction with The Kids Life Studio® brand. If you already have a business, you can incorporate your qualification into your existing brand. You may use The Kids Life Studio® logo as an endorsement on all stationery, website and e-mails. If you do the Kids Life Studio® Business Certification, you will have the permission to use The Kids Life Studio® brand in its entirety or in collaboration with your own brand.

What if I start my Kids Life Coaching business and somebody else trades as a Kids Life Coach in my area?

Just like a Doctor, Psychologist or Therapist, there may be more than one in a medical practice or locality. There is always a need for educating, motivating & inspiring children in our toxic world! Remember that your mindset and determination will be key factors contributing to your success. Referrals are always by word of mouth and if you do a good job, you will have more than enough clients. There is a real need for Kids Life Coaching and there are many children needing your support.

Can you give me a business plan?

The Kids Life Studio® provides the theory and programmes needed to be a Kids Life Coach but all business planning is your responsibility, since this is not a franchise opportunity. You can compare it to a University Graduate leaving university. They are responsible for turning their knowledge into practice.

What fees will I charge for my services?

The Kids Life Studio® is not in a position to indicate the fees to charge since this is an international company with affiliates World Wide. It is recommended that you do market research by speaking to other professionals working in your area. Eg. Psychologist, Tutors, Life Coaches, Social Workers. One of the training modules in the Kids Life Studio® Coach Certification focuses on market research and establishing the value of your services.

Can I provide services at no cost, in an existing organization that is not a business? Eg. School, Charity, Medical Centre, Orphanage

The Kids Life Studio® prides itself on reaching all children across all demographics, cultures, religions, circumstances and abilities. The Kids Life Coaching Programmes are easily adaptable to suit any environment as the fundamental principles are universal. The Kids Life Studio® Coach Certification includes marketing & business training but you can choose to offer your services for free.

What are the legalities of this affiliate opportunity?

You are required to provide your own Public Liability insurance and/or Professional Indemnity Insurance when operating and working with children and any additional registrations both at local and country authority governance. You are responsible for asking all clients to sign a coaching contract with associated indemnity form to ensure standards are met by both parties.

The Kids Life Studio® Global Group is not held responsible for any causes howsoever from any claims arising from the incorrect use or application of the programmes or materials.

You are required to provide a Police Clearance and First Aid Certificate for the assurance of the safety of the Children. This is to be provided prior to trade and renewed on an annual basis.

You will need to submit a Portfolio of Evidence on an annual basis to ensure that you are maintaining the criteria and standards set by the organisation. If you fail to meet the required terms & conditions of trade as a Kids Life Studio® Certified Coach, your annual affiliation will not be renewed.

You are responsible for asking all clients to sign a coaching contract with associated indemnity form to ensure standards are met by both parties.

Will the Kids Life Studio® Head Office help me with marketing?

If you do the Kids Life Studio® Coach Certification, you will need to design your own brand/use your own existing brand. The Kids Life Studio® provides you with a Kids Life Coach listing on its website and is responsible for driving traffic to this platform. If you do the Kids Life Studio® Business Certification, you will be provided with a more extensive business profile page and you will also be given marketing training. You will also get all of the templates and resources you need to market your Kids Life Coaching business. This includes:
Adverts
Flyers
Business Card
E-Mail Branding
Logo
Newsletter Template
Networking Events Invitations
Posters
Powerpoint Template
Business Profile
Special Report
Letterhead
Pull-Up Banner
Registration Form
Indemnity
Graphics

Are there any other fees I need to pay after my training?

After you have completed your Kids Life Studio® Coach Training, you will need to submit your Portfolio of Evidence which carries a $199 submission fee.

You will need to pay an annual affiliate fee to belong to the Kids Life Studio® organisation. All Affiliate Fees are payable annually in advance with the first fee being payable on submission of your registration. The anniversary renewal date will be one year from receipt of your final Kids Life Studio® Coach Certification. The affiliate needs to notify The Kids Life Studio® Global Group. in writing 60 days prior to their renewal date should they not wish to continue. Any fee increases will be published on 1 December each year and will not exceed 10%. The new fee will become effective on next renewal anniversary date.

What do I get as an affiliate of The Kids Life Studio®?

You pay an annual affiliate fee of $900 for The Kids Life Studio® Coach Certification includes:

  • The use of the Kids Life Studio® Individual Coaching Programme & all associated Intellectual Property
  • Permission to use the Kids Life Studio® Logo in conjunction with own brand on personal website and on all associated marketing materials
  • Area Based Directory listing on the Kids Life Studio® Website
  • Website maintenance & Search Engine Optimisation
  • Ongoing marketing Campaigns by Head Office to increase Web traffic & leads
  • Use of online Coaching Assessment tool
  • Membership to Kids Life Coach closed Facebook group
  • Monthly Professional Development Webinars
  • Access to industry news and Motivational Mailers
  • Invitation to professional development conferences
  • Access to team data base for networking & referral opportunities

This affiliate fee for The Kids Life Studio® Venue is $1800 and includes:

  • The right to trade as a Kids Life Studio® Venue on a part or full-time basis
  • Use of the Individual Coaching Programme & Group Coaching Programme & all associated Intellectual Property.
  • Permission to use the Kids Life Studio® Logo & all associated branding in its entirety or on conjunction with own personal brand
  • Area Based 300 word Personal Profile on the Kids Life Studio® Website with photo
  • Website maintenance & Search Engine Optimisation
  • Ongoing marketing Campaigns by Head Office to increase Web traffic & leads
  • Use of online Coaching Assessment tool
  • Use of advertising templates: business card, flyer, adverts, banner
  • Quarterly access to new marketing materials & templates
  • Monthly Access to Press Releases/Article
  • Membership to Kids Life Coach closed Facebook group
  • Membership to Kids Life Coach private Facebook group
  • Access to Localised mentorship groups
  • Monthly Professional Development Webinars
  • Access to Industry news
  • Invitation to professional development conferences
Who do I need to register my business with?

You are required to register your business according to local and country authority governance. The Kids Life Studio® Head Office does not provide consultation with regards to this process. All Kids Life Studio® certified coaches will need to register as members with the International Kids Life Coach Association which is an independent regulatory body maintaining the standards in the industry.

Where will I find clients?

You will need to determine the demographic and target market that you will want to focus on. Most of our Kids Life Studio® Certified Coaches have a niche market which focuses on a core “problem” being experienced by children eg. anxiety or bullying. This allows them to become an authority with referrals being made to them by professionals in the community.

Are there any other programmes available?

Once you become a Kids Life Studio® Certified Coach, you will have access to further 1-Day Coaching programmes: Anger with a Capital D, Sibling Success, Dealing with Divorce, Being my own Best Friend, Family Well-Being, Parent Coaching, Zeal Teen Programme.

As a Kids Life Studio® Venue owner, you will have the ability to run the following extra-mural group coaching programmes: Camp Zeal, Little Zealers Academy, Meals4Zeal, Heart&Zeal, EcoZeal, EZee Tutoring, Zeal Travel, Techno Zeal, Zeal Fitness.

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