The top tip for getting Kids Life Coaching clients

I know know, you've been told by all those online gurus that you should be targeting getting new clients by being visible online. They are 100% right, but it is not quite by doing what you may be thinking. 

I suggest that you should STOP building your brand. Yes, I know, trying NOT to build a brand sounds a little counter intuitive but it works. If you are starting out in your kids life coaching practice, you may not know this and if you've been going at it for a while, you probably do know this...

Focusing on building a brand means you've lost focus on what you are good at. Let me explain by breaking it down for you. Although I'm not inclined to focus on what you shouldn't be doing, for this purpose I want to start with what NOT to do so that you can get clients...

In my experience, the best way to get clients in your Kids Life Coaching practice is by avoiding spending to much time on these things. So try:

NOT choosing a business name

NOT creating a logo...

NOT working on your colour schemes...

NOT launching a slick website...

NOT developing your brands look and feel...

NOT creating high quality social media posts...

NOT posting on all the different platforms...

NOT writing blogs to showcase your brand...

NOT handing out business cards...

NOT handing out flyers...

NOT putting up posters...

NOT running promotions....

NOT creating reels and videos and and and....

Ok, you are probably shaking your head at me right now and I understand why. What I am saying goes against traditional marketing strategies of the big Fortune 500 companies!  Well, here is some news for you...you are not a Fortune 500 company...you are in the business of serving families in your community and to do this requires a unique approach and there is only ONE thing that you need to do.

I have personally launched multiple Kids Life Coaching businesses in different countries and assisted people in 45 countries over the past two decades to do the same and not one...I repeat NOT ONCE...has brand mattered. I have in fact had seven different logos and five different websites...and NONE of it matters in the greater scheme of things. I simply did this ONE thing to get clients. 

It works each and every time. No matter the country or demographic.It works.

Oh and did I mention the best part....it is 100% FREE! Yup, you heard me...it doesn't cost anything except your time!

In fact, I know you may be thinking this is all very hard to believe but if you focus on building your brand, you will not attract clients...you will actually repel them and you will probably spend a LOT of money doing it. Yes....it's true! You know it's true, if you have been struggling to build your client base but you have been busting your butt to build your brand and all you are getting is crickets and one or two new leads at best.

If this is you, don't  worry you are not alone. I have been there and when I look back now at the mistakes I have made along the way as a wannabe entrepreneur, trust me....they are cringe worthy! So how are thousands of kids life coaches making a go of it and attracting new clients every single month, most of them with no website of their own and simply using our Kids Life Studio® brand to fast track them?  

They are doing this one thing. 

They are showcasing their personal brand.

As a global network of Kids Life Studio® coaches, we build relationships first and foremost because this is our highest value. We show up authentically as heart driven children's change makers and people see US not our brand.

So you are probably wondering how building your personal brand works. Well there is a lot to it (click here if you are interested in a recorded Master Class on this) but actually it is incredibly simple. All it takes is a rock solid mindset underpinned by the pillars of happiness, inspiration and motivation....all part of our Kids Life Coaching system I teach. 

So where do you start? I recommend that you start by focusing on YOU. Make sure firstly that you are surrounded by fellow children's change makers (who are succeeding...don't try to build yourself by being around other struggling coaches!) Then make sure you are well supported in your mindset work as a mentor so that you can show up as the world class kids life coach you deserve to be. (FYI....I now have some professional supervision slots  just come open if you want to book click here for my calendar)

Once you are happy you are practicing optimally as a Kids Life Coach....just take the step and reach out in your local community and network. Speak passionately about your work as a Kids Life Coach. Get your voice heard. Not your brand. Your voice! Let people meet you, hear you, connect with you heart to heart. 

That is when the magic will start happening and the clients will begin to flow towards you. Trust me it works. I have done it and our Kids Life Studio® Coaches around the world who focus on this have experienced this too! 

You've got this...so STOP building your brand and build you instead! Our Kids Life Studio® membership coaches know that this is all underpinned by our weekly mentorship sessions and WhatsApp mastermind group posts to keep momentum going. They invest in their monthly or annual subscriptions to keep their mindset at its peak and to maintain their focus! It works!! 

Remember where focus goes energy flows! Building your personal brand is about focusing on your mindset so that you feel 100% confident, authentic and competent when building relationships!

Wishing you a great journey of impacting on kids lives! Stay true to you and remember you are your brand! You've got this and I've got you! Reach out if you need support!