Kids Life Studio® Coach Academy
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Head over to our Kids Life Studio® website to complete and submit your Statement of Interest. This will give you the opportunity to download a comprehensive training prospectus document and setup a 15 minute consultation with founder, Zelna

Not ready to commit as yet but curious as to how we work? Take a look at our Frequently Asked Questions below:

How did the Kids Life Studio® Coach Academy School start?

In 2003, Kids Life Studio® founder Zelna Lauwrens started researching tried and tested methods for supporting children to become the leaders of their own lives.  As an early career special needs teacher she was frustrated that children who were labelled as 'naughty' or 'learning disabled' or having 'ADHD' were not being given the support they needed as part of the school curriculum. Since then, she has acquired a Masters Degree in Clinical Child Psychology that has consolidated her Play Based Coaching® approach that she was intuitively using to help children in her classroom over two decades ago. Currently she is participating in her Doctoral research with a strong interest in rebranding childhood through play based approaches. 

What does Kids Life Studio® Coach Academy offer?

 In an industry that is largely unregulated, the main emphasis at Kids Life Studio® is a commitment to:

  • Offering robust online and in-person training programmes for supporting children through coaching that are based on the fundamentals of neuroscience and psychology,
  • Empowering and engaging professionals, to reinforce and extend the benefits of our Play Based Coaching System® as a strategy for supporting young people non-invasively,
  • Creating a well-qualified network of professionals that deliver high quality life coaching to children across the globe,
  • Providing a well-researched Play Based Coaching System® with measurable results, which is designed to give children and their families the tools to cope with life challenges in a practical way.

Does Kids Life Studio® use an evidence informed approach?

We believe that to effectively coach children, you need a careful blend of theory and practical skills. Our approach is to build a bridge between rigorous academic research and realistic practical skills development strategies and goal setting approaches applicable to children. Our 10-step process ensures that we are able to tailor-make each coaching programme to suit the needs of every individual child with an evidence informed approach.

What methods does Kids Life Studio® use to coach children?

Research has proven that children learn through play which is the language of childhood. We offer a fully integrated Play Based Coaching System®  that incorporates story telling, creative arts, movement, drama, sport, nature, games, dance, hobbies, gaming and technology.  We transfer life skills and coach in self management principles in a child-friendly way that enhances understanding and consolidation.

What approach does The Kids Life Studio® Coach Academy take?

Our approach offers the essential Ingredients, to help children to re-engineer bad habits into good habits through structured daily activities that lay the foundation for lasting change. Our evidence informed approach is based on forming new neural pathways in the brain which will ultimately overrule old outdated belief systems. This results in better lifestyle choices and positive outcomes.  

Why is Kids Life Studio® the leader?

We have been coaching children since 2003 and we are currently represented in 45 countries in multiple languages. Our global team of certified Kids Life Studio® Coaches, have proudly taken the lead in establishing an ethical framework for life coaching for children to develop as a profession. In a largely unregulated industry, we have taken the self-directed route of setting our own high standards. Whilst there are some coaching federations that offer accreditation, they do not have specialist understanding of the psychology of childhood and how this relates to the unique niche of life coaching for children. Our ethos is underpinned by offering quality, authentic support to children that gets robust, sustainable results. 

Is the training at the Kids Life Studio® Coach Academy accredited?

Rather than choosing to put an accreditation logo on our website that acts as window dressing, we have taken the results route for verification and we are a member of the Global Accreditation Council and the World Federation for Mental Health. Currently we offer internationally accredited Diploma Training, that is verified by the ACCPH (Accredited Counsellors, Coaches, Psychotherapists & Hypnotherapists) and enables you to list on their directory once certified. Click here to read more about kids life coaching and accreditations. 

Is all of the training at The Kids Life Studio® Coach Academy online?

Whilst our online training makes our Diploma accreditations easily accessibly, we also offer 1-day fast track Boot Camps to learn skills as a kids life coach. To find more information on upcoming dates, view our events calendar or you can enrol in our fast track Diploma training saver package and get your journey started. 

Can I certify as a Kids Life Coach in a weekend?

If you are looking for a quick fix solution, then our approach is probably not for you! We don't do the one size fits all cookie cutter method of churning out reams of students who master the theory but don't know how to transfer this into real-time practice. We are aware that some 'certifications' to coach children allow you to do this within a weekend or a few weeks, but for us, your time frame for completion will be dependent on your previous background and experience. We are committed to ensuring that you succeed in offering best practices to children and so we ask that you put in the work to do this. 

How long will it take to become a certified Kids Life Coach?

With accountability and good time planning, you can aim for completion within 6 - 12 months. This is dependent on the time you have available to study, prior experience and the route you take.  With a self paced approach, you can confidently coach children and get good sustainable long-term results within a reasonable time frame. We encourage a marathon and not a sprint if you want to succeed!

Do I need to have a certain background to certify as a Kids Life Coach?

Our training is geared towards people who have some prior experience with children even if only in a volunteer or part-time capacity or as a parent. Whilst it is helpful to have an adult life coach certification or a degree in teaching, social work or psychology, we have successfully trained numerous adults who start with very little experience.   

Is this training a good fit if I don't have experience with children?

No matter your background, we expect you to roll up your sleeves and do the hard work if you want to be well equipped emotionally, theoretically and practically...there is no compromise if you want to really excel as a fully certified Kids Life Coach. If you have no experience with children at all, we recommend volunteering and getting some experience while you complete your Level 2 Theory Training. This will lay a good foundation for your Level 3 Diploma training which will call on previous experience relating to how children think, learn and behave. 

Are there set start dates for the online training? 

There is no set intake date for our Level 1 - 4 online training and the self paced modules and assignments are completed in the comfort of your own home in your own time.  We offer recommended time frames for completion and you have access to group mentorship sessions that will support you in staying on track during this time. 

Is there a screening process to enrol in this Kids Life Coach Training?

There is no screening process involved if you want to do our Level 1 Introduction or Level 2 Theory Training. You can simply click here and enrol in your theory training when you are ready. Once complete, you submit a Portfolio of Evidence to see if you meet eligibility criteria before you are accepted into the Level 3 Diploma online training. 

How will I be assessed before becoming a certified Kids Life Coach?

We will assess you before you receive your final Level 3 Diploma to ensure that you are able to apply our Play Based Coaching System® and meet all of our child safeguarding policies and legalities. You will need to have a police clearance certificate, first aid certificate and professional insurances in place along with evidence of coaching tools used, testimonials and recordings of your coaching sessions. These will be submitted in a Portfolio of Evidence for review. 

 Do I get help to launch my kids life coaching practice in this training?

This depends on your intentions. Some students already have an existing brand and business, so they require no help in setting up their coaching practice. They usually enrol in our fast track 1-day Boot Camp training since we provide a robust model for launching an ethical and sustainable coaching practice using our Play Based Coaching System®.  If you are starting from scratch and you do not have an existing brand, we do offer two modules in our Level 3 Diploma training that will guide you in making smart decisions for your coaching practice launch. You are also invited to ask us ongoing questions in our twice weekly group mentorship sessions during you training where we are on hand to offer our advice based on decades of experience. You can also purchase a "done for you" package where our in-house designers offer support in your own personal brand development. 

Can I use my existing brand to launch my kids life coaching practice after this training?

If you already have an existing brand and you want to use our Play Based Coaching System® and templates in conjunction with your own brand, that is no problem at all! You will be provided with guidelines for doing this as part of your Level 3 Diploma Training. 

Can I use the Kids Life Studio® brand to launch my kids life coaching practice after this training?

Kids Life Studio® offers a branded marketing toolkit that will fast track your success if you would like to make use of a reputable organisation to leverage your influence. Click here to see how we can help you. 

When can I start earning an income as a Kids Life Coach?

To certify and start earning an income as a Kids Life Coach, you will need to complete your Level 2 Theory of Kids Life Coaching and submit assignments to verify you have achieved your learning goals. You will then go on to your Level 3 Kids Life Coach Training and you will submit practical assignments and a final case study in a comprehensive Portfolio of Evidence.

Will my country accept this Kids Life Coach Diploma Accreditation?

Our training is internationally accredited so as part of your Level 3 certification, you will need to produce a Police Clearance check from your country of origin to verify that you have no prior criminal record. You are also required to produce a First Aid Certificate and child safeguarding policies and measures. These checks are all renewable on an annual basis.  Alongside this, we highly advise professional indemnity insurance and public liability insurance to be in place even if this is not mandatory in your country of origin. You will also need to register with any national accrediting bodies if required but you will have the opportunity to list on the ACCPH (Accredited Counsellors, Coaches, Psychotherapists & Hypnotherapists) website. 

Can I earn a good income coaching children?

The answer is yes and no. This is dependent on your mindset and how willing you are to implement what it is that we teach and recommend.  Our students who have graduated start earning an income within 6 months of enrolment as we provide a robust system for coaching that gets results. Whilst marketing is essential, we believe that to earn a good income you need to have a sustainable and ethical coaching practice built on a solid foundation. Our unique 10-step system, allows for consistency in your practice so that you can position yourself as an expert in a niche of your choice. With this approach, you will build a good referral base that leads to a lucrative income. 

What experience do I need to have to be a certified Kids Life Coach?

We attract highly passionate and driven people with huge aspirations to change the world one child at a time. Our students come from diverse backgrounds but most have a previous formal qualification of some sort although this isn't essential. Our global network of certified Kids Life Coaches is made up of professionals such as Parents, Psychologists, Teachers, Therapists, Social Workers and adult Life Coaches who have blended their formal learning and life experiences with our proven Kids Life Coaching model.

 What is the benefit of this Kids Life Coach Diploma training?

Whilst we give you the training, tools and support to set up a Kids Life Coaching practice with the option of using our brand, you are not confined by the restrictions of a traditional franchise. With the support of our strong brand presence, we give you the flexibility to choose where, when and how you would like to assist children. This means that you can adapt this to suit the needs of your community and you can integrate this into your existing business.  

 Will have a chance to meet other kids life coaches?

We don’t just train you and send you away to work in isolation - we take great pride in having a network of collective wisdom that we tap into on a daily basis through our global coach support network. This means that problems are solved collectively and new perspectives are easily gained when working with children.  

Our global network are not only passionate about serving the children in their local communities, but they are fully committed to raising the profile of Kids Life Coaching collectively across the globe just like you!  When you attend your group mentorship sessions online, you will meet fellow children's change makers from around the world. 

Is this training only geared at helping children with problems?

We believe that every child no matter their family circumstances or background can benefit from a neutral adult who is able to give them unconditional and structured support in a world that can sometimes be tricky to navigate.  Our training offers practitioners preventative and behavioural strategies that allow a tailor made approach to supporting everyday children with everyday challenges through our Play Based Coaching System®.  We also train you to seek referrals when a child may need further therapeutic intervention that falls outside of your scope of practice. 

Why is Kids Life Coaching necessary?

We understand that parents know their children best so we see a Kids Life Coach as adding an additional layer of support to the family. The aim is for a kids life coach to offer practical family resilience building strategies that are tailor-made to each child's unique circumstances. 

Whilst children rely heavily on their family, they also need different forms of social support to ensure they excel in different areas of their life. Numerous studies indicate social support is essential for maintaining physical and psychological health and this underpins our  family resilience building approach that targets not only the child but also parents and siblings in the family.  

What makes this life coaching for children approach unique?

Our unique Play Based Coaching System® was designed in 2003 by founder, Zelna Lauwrens and was refined over a time frame of 6 years before she started training professionals to replicate this model.  It is not only based on practical tools that work but it is easily adapted and is trauma informed. It caters for children of all demographics, religions, cultures, neurodiversity's and backgrounds.  We believe in long-term sustainable results and we offer a foundation coaching programme with follow up building blocks extra mural programmes and ongoing workshops to ensure children’s success.   These is all based on an evidence informed approach that is based on the fundamentals of Positive Psychology, Social Psychology, CBT, NLP and Emotional Intelligence. 

Can I adapt the Play Based Coaching System® for teens?

We understand that the teen years can be challenging and that this is where most challenging behaviours arise. Our emphasis is on preventative coaching and we believe in equipping, empowering and enabling children before the age of 12 to prime their minds for success. This means that in their teenage years, they will be able to make better choices as their lifestyle foundation is consolidated. However, what we love is that our programme is fully adaptable for teenagers and is used successfully by our global network of Kids Life Studio® Coaches. In a nutshell....Our approach is applicable from toddlers to teens. If you want a plug and play teen coaching programme with a journal and templates, you can purchase this is a standalone package. 

What kind of outcomes does this kids life coach training offer me personally?

When we train our students, we start off by offering the opportunity to lay a solid foundation for understanding the psychology of childhood. Since everybody brings along their own experience, we encourage self study and research based experiential learning. This allows you to tailor-make your learning outcomes so that you can fill in any gaps you may have in your existing knowledge. 

We then go on to support you in your own personal development since coaching children relies heavily on you walking the walk and talking the talk.  We understand that life may have thrown you curve balls and perhaps you have faced trauma in the past. Our emphasis is on strengthening your inner resilience so you can leverage your unique strengths to support children authentically. 

Finally, we offer tried and tested solutions to supporting children that are proactive rather than reactive. We give you our proprietary coaching model, framework, system and principles that can be used as is or adapted to your needs. This includes training you in how to achieve measurable results through administering a comprehensive lifestyle assessment to fully assess every child before you recommend a tailor-made plan of action.

Can I adapt the Play Based Coaching System® once I am certified?

We respect that our students have diverse backgrounds and experience and that they understand their clients best. For this reason, we actively encourage you to make cultural adaptations to the system we provide once you have conducted a needs analysis. This means that you are given permission to offer bespoke coaching that is underpinned by our core coaching model, framework, system and principles. Rest assured with our system, you won't need to adapt too much but we value you creating your own identity and injecting your own personality into your coach offerings to service your local community. 

Will I be able to measure my success as a Kids Life Coach?

Our quantitative data forms an integral part of the success of our programmes and our trained Kids Life Studio® Coaches understand the value of tracking and measuring progress in children. Rather than focus purely on the problem at hand, you will be supported to fully assess all areas in  child’s life so that you can focus on creating positive lifestyle habits that create lasting change. 

What approach is used to support children?

Our approach provides a welcome break to the formal pressures of school where the emphasis is on academic achievement.  Children love to play and they have the need to be stimulated in fresh innovative ways that move away from the traditional pencil and paper methods. It also creates a much needed place of ‘belonging’ where stability, consistency, calm and good role models are the norm. We offer a fully integrated approach that incorporates story telling, role plays, games, art, building, experiments and movement.  

Click here to see 15 ways we do things differently and that helps to set our certified Kids Life coaches apart.

Do you have any testimonials related to this Kids Life Coach training?

We have plenty of student success stories. You can visit our Testimonials page to see what our past students are saying. 

Is there a regulation board for kids life coaches?

Kids Life Coaching remains an unregulated profession, and with no internationally agreed regulatory body in place in this comparatively new discipline, The Kids Life Studio® has taken the lead in establishing an ethical framework within which the profession can develop.  All of our Kids Life Studio® certified coaches belong to an independent regulatory body that is relevant to their profession and country. 

Our organisation is a voting member of the World Federation for Mental Health. Founder, Zelna Lauwrens is also an honorary fellow of the Global Policy Institute through Queen Mary University, London and a fellow of the ACCPH and IACAPAP and has obtained her Honorary Fellowship (FHEA) for Teaching Excellence in Higher Education and is also a member of the Global Accreditation Council.

 How do I know if this Kids Life Coach Training is for me? 

We are going to be up front here...our Kids Life Coach Training is not for everybody!  We attract real children's change makers who want to make a difference in children's lives. Not just the superficial kind of difference with no follow up and follow through, but the kind where you are a trailblazer! You are not scared to step up and be a voice for children. You are a keen lifelong learner and you walk the walk and talk the talk in your own life. You are also a team player and you understand the value of collaboration and connection with like-minded professionals from around the world. 

Will I get support after I complete my training with the Kids Life Studio® Coach Academy?

Once trained, as a Kids Life Studio® Alumni you can opt to join our membership at an annual fee that offers you a premium listing on our websiteWhen you do this, you will get a personalised relationship driven service where you have direct contact with founder, Zelna Lauwrens who offers ongoing professional supervision. This will assist you in refining your skills and keep you on track towards becoming a world-class Kids Life Coach.  

How can I become a certified Kids Life Coach?

This is our most common question. If you have read all of the questions above and you still aren't sure, then reach out to us for help by clicking on this link or download our training prospectus document. 


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